For the longest time, if you considered WWE a band, there’s been one front person of the band. I think that dynamic is changing. It is because the audience is too diverse. I think older males are watching it, younger kids are watching it, females are watching it. The audience is so diverse, so with a diverse audience it’s tough to universally please someone.
SummerSlam – Randy Orton (c) vs. John Cena (WWE Championship)
Randy Orton Vs. John Cena TLC
I don’t think there’s a universal figure that will lead the company forward. I think as the company grows, and especially expands globally, you’re gonna have like a ‘Super Friends’ of the WWE. Which is like people who are essentially fighting for equal share of popularity. I think the band, essentially, will have ten lead singers of every different race, creed, color, sex, ethnicity.”
Instead, WWE is relying on perhaps five to 10 superstars to carry the company, some more so than others. The obvious names are Brock Lesnar, Roman Reigns and Ronda Rousey, but to a lesser extent, WWE does rely heavily on acts like Seth Rollins, Braun Strowman, AJ Styles, The New Day and perhaps a few others. The good thing about that strategy, at least from WWE’s perspective, is that it ensures that no star becomes “too big” for the world of WWE. The bad thing, however, is that it often results in this sense that WWE doesn’t have true draws anymore.